A new partnership announced last week has the potential to change the way fans watch UFC. Heed has partnered with the Mixed Martial Arts giant to enrich fan experience through next-level information and content.
Created in 2016 by AGT International CEO and founder Mati Kochavi, Heed will make use of AGT’s Internet of Things Analytics (IoTA) tech. IoTA will be used to analyze data accumulated by an IoT stream (powered by artificial intelligence) with the end goal of bringing a level of fan engagement never before seen.
“Every action-packed second in the Octagon generates a ton of data about our fighters and the energy and emotion that surround a fight,” UFC President Dana White said in a statement.