SportTechie · Dec 4, 2017
How Augmented Reality From U.K.’s Zappar Caught NFL Teams’ Attention
(Photo by Hannah Foslien/Getty Images)This year has seen augmented reality fan experiences become increasingly popular, especially in the NFL. And American companies aren’t the only ones securing deals to do AR fan engagement experiences.
Meet the U.K.’s Zappar, which has worked with two NFL franchises — the San Francisco 49ers and the Minnesota Vikings.
Zappar’s partnership with the 49ers sees fans being able to unlock AR experiences with souvenir cups. From there, all they need to do is to log into team’s official app and they can see some of the best moments in the franchise’s history. In a video to accompany the launch, current 49ers players had a go at the AR experience.