Whether you’re training for a marathon race or gearing up for a marathon of binge-watching TV, both athletes and casual sports fans can benefit from advances in sports video. Due to its widespread appeal, high demand, and abundance of related data, sports video is a prime candidate for innovation. Cognitive technology is teed up to enhance the viewer experience and maximize advertising revenue. What’s more, AI technology can disrupt the game itself. Here are the three main players in sports broadcasting that stand to gain the most from cognitive advancements in video technology.
Advertisers: Use AI to score quality, not quantity
3… 2…1… The whistle blows, and the quarterback throws a Hail Mary pass from sixty yards out.