Houston Outlaws feasts with Zaxby’s partnership

Overwatch League franchise Houston Outlaws has established a partnership with fast casual restaurant chain Zaxby’s.

The one year-deal will see Zaxby’s act as the restaurant partner of Beasley Media Group’s franchise.

The partnership is said to include content creation and online activations. Zaxby’s joins gaming furniture company Respawn Products, headset brand Turtle Beach, electronics and gaming merchandise retailer GameStop, and grocery chain H-E-B as a partner of the team.

Beasley Media Group hired Herb May as its Director of Corporate Partnerships in January, a role that’s focused on bringing in new partners for Houston Outlaws.

Zaxby’s has moved fast in esports since the end of March. It…