Honda is targeting esports fans with a 2022 Honda Civic reveal on Twitch. It will be the first time a car manufacturer has unveiled a product this way.
The livestream will take place on November 17th on Honda’s Head2Head Twitch channel. There, viewers will get the world’s first glimpse at the 11th generation Civic in its prototype form.
“A digital-first reveal is a perfect way to connect with gamers on their turf,” said Phil Hruska, Manager of Media Strategy at American Honda Motors.
Honda has a long history of partnering with the video games industry to promote its product to first-time car buyers.