Honda confirmed as first LCS in-game banner partner

Honda will be the first brand partner of the League of Legends Championship Series (LCS) to move into the game itself, Riot Games has announced.

Earlier in the summer, Riot Games announced the implementation of in-game banner ads.

The goal was to replicate the stadium signage commonplace in traditional sports stadiums. On launch, Mastercard and Alienware were the first two partners signed up for the new banner ads. Most regions were left to their own devices when it came to putting brands on the banners.

The LEC brought on KitKat as an in-game banner partner back in June. In the LCS, the banners have just advertised the league’s logos throughout the summer split. Once the playoffs begin, those…