An AI technology that has caught the attention of and received investment dollars from NBA A-listers like Steve Nash, Mark Cuban, Sam Hinkie, and Jeremy Lin was born in a Bay Area pickup game. David Lee’s wife and daughter had come by to watch him play—just as his jumper went cold.
“I could not make a shot in front of them,” Lee, a software engineering entrepreneur who had recently left his job at Apple, recalled with a laugh. “That made me mad.”
Lee began ruminating about tracking technology that would provide a simple solution to cataloging a player’s shooting.