Fashion designer Heron Preston has joined esports organisation Gen.G as an Executive Brand Advisor, the company has revealed.
Preston will join with the aim of shaping the brand and “amplifying gaming to a new fanbase”, according to a release. His tasks will include both specialised design and broader creative counsel.
Preston spoke on the venture in a release: “I’m really excited about this role with Gen.G. Having been built from digital communities that connect worldwide, esports are the future of entertainment and a cultural hotspot where new ideas will emerge.