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Helix eSports strikes GUNNAR Optiks partnership

Esports Entertainment Group’s gaming centre division, Helix eSports has announced a ‘multi-channel’ partnership with Gaming-glasses manufacturer GUNNAR Optiks.

According to the release, Helix eSports facilities will pilot a ‘centre-based, retail experience’ for GUNNAR’s gaming and computer glasses. Moreover, the manufacturer will become a marketing partner across Helix’s properties and programming.

Helix eSports currently owns five esports centres which are used to deliver, esports programming, ‘experiences’, and gaming infrastructure. These experiences include casual play, competitive tournaments, STEM programming, high school leagues, and esports bootcamps, among others.

Earlier this month Esports Entertainment Group officially completed the purchase of Helix eSports, as well as ggCircuit, for approximately $43m (~£30.