Hawks Use Tech-Rich Experience To Showcase Stadium Renovations

A rendering of the renovations to Phillips Arena. The Atlanta Hawks recently revealed "The Preview", a tech-centric tour of the stadium for potential suite and seat buyers.

Branding and design agency Hornall Anderson and the Atlanta Hawks have teamed up to create “The Preview”, an interactive and tech-rich sales experience that shows off renovations to Phillips Arena.

The experience takes visitors through five rooms, each adorned with visually-pleasing experiences, and closes with “The Pit”, which features a 3D projection mapping of the stadium shot down from the ceiling on to the bowl below. The visuals are interactive, giving buyers a chance to see all the amenities the stadium has to offer.

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