Guild Esports, a talent development company that counts David Beckham as a co-owner, has announced its global launch.
Headquartered in London, UK, Guild Esports is looking to develop a talent pipeline based on “the traditional academy model.”
According to a release, the company will allow the “most able players” will be identified by scouts in order to be “coached and nurtured by industry leaders.” To begin with, it will operate in FIFA, Fortnite, and Rocket League. Fergus Purcell, perhaps best known for his work with skate and streetwear brand Palace, was tapped to develop the company’s branding.