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Guild Esports announces £3.6m deal with European tech firm

Guild Esports, a U.K-based esports organisation co-owned by David Beckham, has announced in a press release that it has signed a three-year, £3.6m sponsorship deal with an unknown financial-technology company based in Europe.

This is the first major sponsorship deal agreed by Guild since its initial public offering (IPO) on the London Stock Exchange (LSE) earlier this month.

Under the terms of the agreement, the sponsor will pay a guaranteed annual fee of £1.1m in the first year, £1.2m in the second year and £1.3m in the third year, equalling a total of £3.6m guaranteed over the three-year term.