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Gucci enters esports with Fnatic-inspired watch

Italian luxury fashion brand Gucci has officially stepped into the world of esports through a collaboration with British organisation Fnatic.

Gucci has unveiled a watch inspired by Fnatic’s League of Legends team, which competes in the LEC.

Photo credit: Gucci

The watch, which costs £1,150 and is available exclusively through Gucci’s website, has Fnatic’s logo on the dial at the 6 o’clock marker and features a black & orange dial and bezel. According to the announcement, “the archival code mirrors both the initials of Guccio Gucci and the gaming slogan, ‘Good Game.