Performance nutrition brand Grenade has made its entry into the esports scene through the co-creation of ‘Grenade Squadron’, one of the six esports teams competing in the Celebrity Esports Superstar League.
Starting in April 2021, the league pits celebrities head-to-head against each other across a range of title, via the use of branded esports teams.
Following the recent partnership between Grenade and UK street dance group Diversity, all of its members will join the Grenade Squadron team. The esports team will compete across all seven fixtures of the league, with each match consisting of two Diversity members and one fan, with a new fan also acting as the team’s captain.