The Global Esports Federation (GEF) has named technology and research company Sports Innovation Lab as a global supporter.
As a result of the partnership, Sports Innovation Lab will look to use its knowledge and expertise to develop GEF’s events portfolio.
Sports Innovation Lab has collaborated with the likes of the NFL, NBA, and Intel to provide innovative fan experiences by providing brands with a range of data and insights to assist in their decision making.
Chris Chan, President of the Global Esports Federation, spoke on the partnership in a release: “We are proud to welcome Sports Innovation Lab as our Global Supporter in an effort to deepen our involvement with the stakeholders in esports, including fans worldwide on one global, inclusive platform.