The Global Esports Federation (GEF) has entered a strategic partnership with North American data and measurement company Nielsen.
The partnership will see Nielsen Sports provide research, data, and insights in a bid to “amplify the value” of the GEF and its efforts.
Paul J. Foster, COO at the Global Esports Federation, discussed the partnership in a release: “The collaboration with Nielsen offers the Global Esports Federation access to best practice measurement methodologies and extensive global research experience in meeting the needs of the GEF and the community we serve.