The Global Esports Federation (GEF) has announced a strategic partnership with Global Sports Innovation Center (GSIC).
Powered by Microsoft, the Global Sports Innovation Center helps sports organisations enter the digital world.
According to a release, the partnership “enables the GEF to further leverage the expert knowledge of GSIC to innovate and contribute to the future development of esports – deepening the engagement within the esports community across various touchpoints.”
Iris Cordoba, General Manager of the Global Sports Innovation Center, spoke on the alliance: “The growth of esports and its prevalence has never been more robust, particular during this time.