Grooming brand Gillette has joined forces with The Yard: HBCU Esports Alliance, a diversity initiative for historically black colleges and universities HBCU, and CSL Esports, a programme that creates opportunities for schools through esports.
The initiative, dubbed ‘Groomed to Game’, will feature the brand’s SkinGuard razors and chances to win prizes and scholarships. Financial terms of the partnership were not disclosed.
Students from HEA member schools will play EA SPORTS Madden NFL 21 during the league season which begins in February 2020.