Gfinity has partnered with Bidstack and Venatus Media in an effort to drive additional revenue from its platforms.
In-game advertising company Bidstack and advertising technology platform Venatus Media will sell advertising space on Gfinity’s platforms, including Gfinity Esports and RealSport101.
Bidstack and Venatus Media will look to connect publishers and large brands with Gfinity’s platforms, offering “programmatic advertising, bespoke video and audio-based promotions and brand site takeovers.”
John Clarke, CEO of Gfinity, discussed the partnership in a release: “The demand for gaming related content has never been greater and gamers are choosing to visit Gfinity sites en-masse.