Multinational esports organisation Gen.G has announced a worldwide expansion of its partnership with global sportswear brand PUMA.
As a part of the deal, PUMA will become the official jersey partner of Gen.G’s pro teams and creators, this includes Gen.G’s VALORANT players and creators in North America. The original partnership only included the organisation’s South Korean activities.
Gina Chung Lee, Chief Marketing Officer of Gen.G, spoke on the announcement in a release: “Over the last year, Puma has been an incredible brand partner.
“We are thrilled to expand globally.