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Gen.G cooks up McDonald’s partnership

Global esports organisation Gen.G and McDonald’s franchisees in Southern California have announced a series of esports initiatives based in Los Angeles, San Diego and Palm Springs.

The initiatives, set up to ’empower’ Southern California gamers, include a multi-week play-in tournament for employees only, as well as a three-day NBA 2K21 All-Star tournament.

Credit: Gen.G

The ‘McDonald’s Crew League’ will kick-off on January 12th, with a six-week play-in tournament hosted for employees of Southern California McDonald’s restaurants. The staff will be able to choose to compete in NBA 2K21, FIFA, Smash, or Madden tournaments.