eSports Insider · Jan 12, 2021
Gen.G cooks up McDonald’s partnership
Global esports organisation Gen.G and McDonald’s franchisees in Southern California have announced a series of esports initiatives based in Los Angeles, San Diego and Palm Springs.
The initiatives, set up to ’empower’ Southern California gamers, include a multi-week play-in tournament for employees only, as well as a three-day NBA 2K21 All-Star tournament.
Credit: Gen.GThe ‘McDonald’s Crew League’ will kick-off on January 12th, with a six-week play-in tournament hosted for employees of Southern California McDonald’s restaurants. The staff will be able to choose to compete in NBA 2K21, FIFA, Smash, or Madden tournaments.