GameSquare, the parent company of FaZe Clan, has launched the FaZe Esports Pass, a digital membership developed in collaboration with fan engagement platform Clout.
The membership aims to improve fan engagement in addition to hosting a gamified marketplace for fans of the North American esports organisation.
According to a release, the launch of the FaZe Esports Pass offers fans access to ‘exclusive rewards, challenges, and benefits through a gamified setting.’ The creation of the digital membership will provide the company with a new revenue stream in addition to a new method for fans to engage with FaZe Clan.