Las Vegas-based gambling firm GameCo has announced a partnership with sports betting solutions company US Bookmaking and Sky Ute Casino Resort to launch the first-ever esports-dedicated sportsbook in the United States.
The esports betting platform will be available digitally at the Sky Ute Casino Resort in Colorado, whilst also being offered to residents and visitors in the state online through desktop, mobile, and interactive devices.
GameCo will leverage existing partnerships with Askott Entertainment, GRID, and 10Star along with its esports betting solution to power the sportsbook’s 24/7 in-play betting offering.