European esports organisation G2 Esports has announced a partnership with loyalty platform FanBase XBorg.
Through the collaboration, the esports team has launched its own fan app, G2 Army, creating a new gamified experience for its community. Financial terms of the partnership were not disclosed
According to Xborg, the FanBase-powered platform will allow users to earn rewards, complete quests and access exclusive content tailored to their interests. Additionally, FanBase has developed a utility layer for the G2 Samurai Army NFT collection, giving holders benefits based on holding size.
The fan app will also introduce the Copilot feature, which monitors G2’s entire ecosystem and automatically suggests or launches engagement campaigns, such as giveaways, polls, predictions, and gaming challenges.