Berlin-based esports organization G2 Esports today announced a $17.3 million fundraising round. According to a press release, the money will be used to accelerate G2 Esports’ global expansion, fund franchise fees to join leagues, and further invest in its own content operations.
The round was led by three firms: Everblue Management, Parkwood Corporation, and Seal Rock Partners. YuChiang Cheng, the president of Topgolf Media, and Cleveland Cavaliers owner Dan Gilbert also contributed investments. The round brings G2 Esports’ total outside funding to $24.6 million since the organization was founded in 2014. With the new funding, G2 also has plans to expand into new content-related ventures such as comic books or a subscription-based fan app, according to Forbes.