G2 Esports, a Berlin-based esports organisation, has announced a collaboration with online bookmaker Betway.
The two-year deal will see Betway and G2 Esports engage on a series of fan-focused promotions aimed at ‘encouraging growth across numerous media,’ according to a press release. Conducting and co-creating show matches, live streams, fan activations, giveaways, and a range of other video content are all examples of this.
The deal’s financial specifics were not disclosed.
G2 Esports will join a list of notable organisations that have partnered with the online gambling provider, including FURIA, MIBR, PSG Esports, and BIG Clan.