Spanish League of Legends team G2 Arctic has welcomed Procter and Gamble shampoo brand Head & Shoulders as its latest sponsor.
The deal will see the two parties activate through collaborative content featuring the brand’s players.
Founded in 2019 by Berlin-based organisation G2 Esports, in partnership with Arctic Gaming, Head & Shoulders is the second sponsor of the team, joining Nabisco brand Chips Ahoy!
Luis Garcia, CEO of G2 Arctic, discussed the deal in a release: “This agreement represents a further step in our project and what better way to continue growing together than with H&S.