IBM’s Vice President of Global Sponsorships (Sports and Entertainment) and Client Programs, Noah Syken, was kind enough to share some of his time with us to speak about all things cognitive computing and Watson. Syken is probably best known for his role in “Jeopardy: The IBM Challenge,” in which he took over the marketing side of things for the television program where super computer Watson competed against some of Jeopardy’s best players.
Nowadays, Syken is focused on the world of sports, and finding ways in which the technology displayed on Jeopardy can assist sports organizations in helping players and staff.