The proliferation of direct-to-consumer media channels has empowered sports fans with more choices than ever before. Just in the last year, four major U.S. subscription services—B/R Live, CBS Sports HQ, ESPN+, and DAZN—have launched with multi-sport offerings, joining NBC Sports Gold, Fox Sports Go, and other streaming platforms like Amazon, Facebook, and Twitter.
That list doesn’t include any number of highly specialized team-centric offerings. What’s unclear, though, is how sustainable this level of unstructured over-the-top supply can be.
“I don’t see how this fragmentation can continue,” said B/R Live GM Hania Poole at Wednesday’s NeuLion Sports Media & Technology conference in NYC sponsored by Sports Business Journal.