SportTechie · Nov 20, 2018
Fox Sports, Sportradar Partner on Data-Driven Storytelling
Fox Sports broadcasters, including the network's NFL crew, will have new data tools via Sportradar. (Courtesy of Fox Sports)Fox Sports has partnered with Sportradar to develop new research tools, data products, and machine learning technology to enhance live game broadcasts and editorial content.
Powering the initiative is Sportradar’s research intelligence tool, Radar360. The data company unveiled Radar360 two years ago in support of its NFL coverage. Sportradar is the league’s exclusive statistics distribution partner, and Fox carries a larger inventory of NFL games than any other broadcaster.