Halfway through Formula E’s fourth season, the electric car racing league is touting rapid growth among teenagers and young adults as it pushes video through social channels.
The league, the world’s first featuring fully-electric single-seater cars, said the number of 13 to 17-year-olds viewing Formula E content on social channels rocketed 347 percent year-over-year in the first half of the season; and 54 percent among young adults aged 18 to 24.
Formula E counts more than one million followers — a 55% year-over-year increase — across its social channels, with the greatest increase this season coming from Instagram.