SportTechie · Apr 13, 2018
Formula E Is Growing Fastest Among 13 to 24-Year-Olds
Brazilian ePrix driver Lucas Di Grassi celebrates on the podium during the Punta del Este ePrix, Round 6 of the 2017/18 FIA Formula E Series on March 17, 2018 (Photo by Andrew Ferraro/FIA Formula E)Halfway through Formula E’s fourth season, the electric car racing league is touting rapid growth among teenagers and young adults as it pushes video through social channels.
The league, the world’s first featuring fully-electric single-seater cars, said the number of 13 to 17-year-olds viewing Formula E content on social channels rocketed 347 percent year-over-year in the first half of the season; and 54 percent among young adults aged 18 to 24.