At the NBA Summer League in Las Vegas, new technologies are being tested and production teams are reimagining how basketball might be covered next season and in the years to come.
The NBA is working alongside ESPN during the two-week offseason tournament to experiment with new cameras, sensors and second-screen experiences. Steve Hellmuth, the NBA’s executive vice president of operations and technology, says the league has created a “test bed” of innovation with the event and is encouraging creativity and failure.
“We can try things, suffer the chaos of failure,” he says. “Normally with game broadcasts you’re up against the wall.