London-based organisation Fnatic has found a new betting sponsor in Cypriot online bookmaker Parimatch.
The organisation was previously in a deal with esports-dedicated bookmaker Rivalry, though that partnership was publicly-announced to have ended on September 4th.
The deal between Fnatic and Parimatch is described as a “two-year global partnership” that will see the bookmaker serve as the official betting partner of the organisation’s Counter-Strike: Global Offensive team. It will act as a jersey sponsor throughout the two years of the alliance.
Sam Mathews, Founder and CEO of Fnatic, spoke on the deal in a release: “At Fnatic, we view sports betting as an impactful way to enhance the overall esports experience, when undertaken in a responsible manner.