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Fnatic Inks Partnership With Twitch to Add Interactive Streaming Features

London-based esports organization Fnatic announced a long-term exclusive streaming partnership with global streaming platform Twitch. All players across all of Fnatic’s collection of professional esports teams will stream live content exclusively on Twitch as part of the deal.

Fnatic owns pro teams for popular gaming titles such as League of Legends, FIFA, and Fortnite. To make streams more interactive for fans, Twitch and Fnatic will work together to create live shows, product promotions, and giveaways that will appear on Fnatic’s team Twitch channels and players’ individual pages.

“Undeniably, Twitch remains the best platform for fans and players when it comes to gameplay, and it is where most of our fans are engaging with this content already,” said Wouter Sleijffers, Fnatic CEO, in a press release.