London-based organisation Fnatic has entered a multi-year partnership with Chinese multinational white goods and electronics manufacturer Hisense.
The deal will see the parties collaborate through content, including product reviews.
This isn’t the first activation for Hisense in esports – in 2017, it became the exclusive television provider for Evil Geniuses. Its alliance with Fnatic marks only its second partnership with an esports organisation since it was founded in 1969.
Alex Zhu, Vice President of Hisense International, spoke on the deal in a release: “We are thrilled to partner with Fnatic, one of the world’s top esports organizations, in a joint effort to bring a better quality of life to Fnatic and esports fans.