Leading British esports organisation Fnatic has announced a multi-year partnership with North American beef jerky snack firm Jack Link’s.
Following a successful activation in 2019, the two entities have teamed up again as Jack Link’s looks to strengthen its reach across EMEA and establish its brand in the esports ecosystem, according to the release.
As a result of the partnership, the Jack Link’s logo will be featured across the right sleeve of all Fnatic team jerseys immediately, and across the right sleeve of its retail jersey from May.
Additionally, Fnatic and Jack Link’s will work collaborate on a range of activations and content in order to provide high protein products to esports fans.