Back to the Sports Tech Newsfeed

Fnatic announces ASOS as Official Retail Fashion Partner

London-based esports organisation Fnatic has announced a three-year deal with British online fashion and cosmetic retailer ASOS as the org’s Official Retail Fashion Partner.

The reported ‘multi-million pound partnership’ will include on-and-offline activations, as well as ASOS’s logo placement on the front of Fnatic’s jerseys. This will include the organisation’s League of Legends World Championship jersey, which is scheduled to debut next week.

Fnatic x Asos Offical Fashion Retailer Partnership
Image credit: Fnatic / ASOS

Fnatic CEO, Sam Mathews, said: “There are no other subcultures in the world that have influenced us more than gaming and fashion.