London based Fnatic has announced a three-year contract for the official retail fashion partner of the organ, British Online Fashion and cosmetic retailer ASOS.
In addition to online activation and ASOS logo placement, the reported ‘multimillion-pound partnership’ will include a logo positioning at the front of the Fnatic jerseys. This includes the World Championship League of Legends, scheduled to be launched next week.
“There are no other subcultures in the world which have influenced us more than gaming and mode,” said Fnatic CEO, Sam Mathews. Online as well as offline self-expression has become an area where both audiences converge greatly.