London-based esports organisation Fnatic has revealed the signing of British recording artist Lukman “Not3s” Odunaike to its talent roster. As a result, Odunaike has become the first UK-based musician to sign with an esports organisation.
Columbia Records UK
Odunaike will be seen collaborating with the ‘Fnatic UK Crew’, a roster of UK-based esports professionals and content creators, playing ‘community-driven gaming titles’ such as FIFA, Fortnite, and Call of Duty. The rapper’s addition to the Fnatic lineup is said to be part of the organisation’s ‘larger mission to continue pushing the boundaries of the gaming and esports sector as it enters mainstream culture,’ according to a release.