On Monday, live digital sports provider FloSports announced a multi-year partnership with the Turkish Airlines EuroLeague and 7DAYS EuroCup, the top two tiers of the European basketball system. FloSports will have access to over 250 EuroLeague and 180 EuroCup games as the leagues’ official North American distribution partner.
“Our aim is to provide the most comprehensive basketball coverage to fans across all levels of the game, and partnering with EuroLeague is another positive step for FloHoops,” said Mark Floreani, FloSports COO & Co-Founder, in a statement. “There is no higher level of play outside of the NBA than the EuroLeague, which has been the leader in professional international basketball for nearly 20 years.