EAST HAMPTON, N.Y. — After several quarters of weak sales growth for its legacy fitness trackers, Fitbit unveiled a smartwatch this week as it seeks to deliver more comprehensive health and fitness services to keep pace with the competition.
Fitbit unveiled ambitious plans with the launch of its Ionic smartwatch to begin using the data it’s collecting to predict and help prevent medical disorders and diseases.
When Fitbit Ionic hits store shelves in October, it will be among a number of smart wrist-based devices that represent a pivot from the more simplistic days of step counting into broader health monitoring.