State-run gambling company Veikkaus is currently under formal investigation by the National Police Board of Finland for allegedly using sponsored social media content that may have violated the country’s stringent gambling advertising laws.
Recent reports state that Veikkaus paid to promote posts on Meta-owned platforms that promoted its slot and casino offerings and venue details.
Veikkaus is under increased scrutiny as a result of the case, particularly as the nation gets ready to revamp its gambling regulations by 2027.
Whether these boosted posts violate Finnish lottery laws, which severely restrict gambling marketing efforts, is the main point of contention.