Finland moves forward with Gambling Reform Bill featuring strict ad rules

Image Credit: Baptiste ValthierWith strict advertising restrictions included in the draft bill, Finland is moving forward with plans to reform its gambling laws and establish an open license market by 2027.

Since September, the country’s parliament has given the Administration Committee the task of improving the Gambling Bill after the Constitutional Committee concluded earlier that some of its provisions were too ambiguous for such a big change.\u200b‍‌

Tougher regulations on how licensed gambling operators can advertise once the market opens have been pushed for by opposition parties, especially The Greens and Left Alliance.

In order to draw attention to potential risks to consumers,…