Esports tournament organiser FACEIT has announced a grassroots esports-focused partnership with luxury fashion brand Gucci.
Acrrind to the release, the two parties will work together on projects related to community growth and self-development for esports players.
This is not the first foray into esports by Gucci. The fashion brand has been active in the industry since 2020, when it first collaborated with esports brand Fnatic on a custom watch. Since then, Gucci also worked with 100 Thieves on a clothing partnership and has designed digital bags for Roblox.