The New Zealand All Blacks are arguably the most successful team in international sports history. Winners of the last two Rugby World Cups and owners of the global No. 1 team ranking for more than 85 percent of the time since the leaderboard was introduced in 2003, the All Blacks are as much an iconic sports brand as they are the national team of a country with a population of just 4.7 million.
New Zealand Rugby Union CEO Steve Tew appeared on a panel at the Leaders Sport Business Summit in New York last week and then spoke exclusively with SportTechie in advance of the All Blacks’ starring role in Amazon Prime Video’s All or Nothing sports documentary series, which debuts on Friday, June 1.