EXCLUSIVE: Arti partners with ESTV to bring AR content to programming

Linear esports channel ESTV has secured a partnership agreement with augmented reality platform Arti.

The deal will see AR content be integrated into ESTV’s original programming, which consists of an always-on, linear broadcast of esports and gaming content.

(ESI Illustration) Image credit: ESTV, ArtiAdditionally, the partnership will see Arti’s AR platform become available to ESTV content partners through its technology marketplace.

Eric Yoon, Founder and CEO of ESTV, commented on the news in a release: “ESTV’s mission is to deliver the most innovative esports and gaming programming available everywhere. By partnering with Arti, we can meet our ever-expanding audience’s expectations with…