British organisation EXCEL ESPORTS has named Sony as the official smartphone supplier for its Fortnite division.
The partnership sees Sony work closely with EXCEL’s Fortnite player Jaden ‘Wolfiez’ Ashman to showcase the Japanese firm’s Xperia smartphones.
In addition, EXCEL and Sony will collaborate on educational content pieces and host giveaways.
Matt Beavis, UK Head of PR, Social and Partnerships at Sony’s mobile business, commented: “We have a very targeted approach to marketing on the mobile side of the business at Sony, focusing our effort on communication with specific communities of interest.