British esports organisation EXCEL ESPORTS has partnered with German analytics company Shikenso.
As a result of the agreement, EXCEL will use Shikenso’s AI-driven analytics software to obtain data on the team’s digital presence.
Shikenso is best known for its analytics suite that helps brands evaluate and sell better partnerships. Alongside EXCEL, the company has teamed up with REKTGlobal, PGL, BLAST, Mousesports, and other names in the industry.
Arwin Fallah Shirazi, CEO of Shikenso, commented: “EXCEL has a great name in the industry and we’re thrilled to be working together with one of LEC’s greatest.