British esports organisation EXCEL ESPORTS has appointed Oskar Sisi, formerly of Fnatic, as its Creative Director.
In his new role, Sisi will be responsible for leading the organisation’s new Brand and Creative department. This includes overseeing brand campaigns to better utilise EXCEL’s ‘Power of Better’ manifesto.
According to the release, these new campaigns are expected to be inclusive to young artists and creatives by providing collaborative opportunities with EXCEL on ‘various projects’.
EXCEL’s new creative director commented: “I first became interested in EXCEL when I discovered their goals to build a power brand by doing things differently than other esports organisations.