EXCEL ESPORTS announces Chupa Chups partnership

UK-based esports organisation EXCEL ESPORTS has announced it has entered a partnership with Spanish lollipop brand Chupa Chups.

As part of the deal, Chupa Chups will become the official candy partner of EXCEL’s League of Legends roster.

The partnership will see the two parties collaborate on an original content series involving the organisation’s League of Legends players. Moreover, both EXCEL and Chupa Chups will join forces on a number of social media posts.

Robin McCammon, Chief Commercial Officer at EXCEL ESPORTS, commented on the partnership: “We are very excited to partner with such a globally recognised brand in Chupa Chups, a business we naturally align well with given the fun and…